Ira Losco’s message in Maltese was also highlighted and included in a Global campaign bringing together several international artists and Coca-Cola Brand ambassadors. This version was mixed by Howard Keith at Jagged House Studios whilst Matthew Muscat Drago filmed the Malta scenes. Wyclef Jean, also of Haitian descent, represents his “colours” in a cameo.
The unifying anthem is a rallying cry for fans around the world to embrace their “colours”, a concept that extends beyond country flags. Ira losco also used colourful scenes alongside dancers and young football enthusiasts using backdrops from Valletta, Marsaxlokk & Golden Bay backdrops.
The video brings together people from around the world to celebrate their respective flags and nationalities, adding lots of colour. “Colors” has been remixed by artists from Europe, the Middle East, Latin America, Africa and the tournament’s host country, Russia – all of whom have put their own unique twist on the song without losing the powerful message within, helping to create a true international anthem that resonates no matter the language. To drive home the important message of inclusivity, Coca-Cola partnered with emerging artists and superstars alike from around the globe to create localized versions of the song and embrace an international theme of inclusion and celebration in the months leading up to the FIFA World Cup.
The song is the Coca-Cola promotional anthem for the 2018 FIFA World Cup. The much anticipated music video for "Colors", a song by American singer and songwriter Jason Derulo featuring Malta’s own Ira Losco has just been released.
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